CONTROL

Types of controls used by  L'oréal

L'oreal Markets

Maturity Markets:  West Europe, North America.

• Maturity markets grow up less than the new markets. These are produce by GDP of West Europe and North America growth up lower than the GDP.
• They are leaders in this to market, where they take the 35.6% Western Europe 25.0% North America of the total market.
• Strategy of the Maturity market is to maintain and be the leader using the innovation being in front of their competitors in this markets.

New Markets: East Europe, South America, Africa, Asia and Oceania.

• Markets of opportunities to grow up , which  there are a lot of population in cooperation with the  maturity market  that is means more necessity  to sells products. (Grow ass a company)
• The GDP of this market Sells (IS GETTING BIGGER)

Asia and Oceania   34%

Latin America 12%

East Europe 7%

Africa 4%

Standards of L'oreal:

-Haircare

-Perfumes

-Cosmetics 

-Makeup 

Negative aspects of L'oréal control

It’s a really huge company that is the leader of the markets in the world. The problem is that when you are the leader  you have to maintain the most of sells that you did before at the markets that you control the most  because  you can not grow in the mature market.

Corrective action of L'oréal

L'oréal stop to try their product with animals.

Control process create by L'oréal

L’Oréal created a Worldwide Diversity section and from 2007 onwards coordinators were selected to the group’s twigs. Today, this network of around 30 people is composed of HR managers.

The most countries that L'oréal sells their products. They have a different types of managers in each country that works as a totally different company between them. Because in a difference countries there are a difference needs, but they have the top managers in Paris where they rule the hold company.

L'oreal awards

They get a difference awards in the differences brands that they have. shampo more sell of the year, product chose by the costumers... etc

MOTIVATION, LEADERSHIP AND COMMUNICATION

COMMUNICATION is defined as the activity of conveying information throught the exchange of thoughts, messages , or information, as by speeches, writing or behavior.

As we are going to see, L`oreal is a perfect example of communication, because they do not meet with the definition meet above, they also go along.

L´oreal has created "L`oreal & Me " and it provides greater clarity on policies and processes, strengthens dialogue between managers and employees, and boosts employee involvement in decisions concerning their career and development. The programme embodies L’Oréal’s ambition to build a lasting mutual commitment between the company and all its employees.

For the LEADERSHIP part, they have been archived numerous awards as The International Top 20 for Leader Development and is also recognized by the World Diversity Leadership Council.

The International Top 20 for Leader Develpment is an award  recognition of the company’s excellence in creating a robust and sustainable pipeline of leaders. The organizer of the study, Aon Hewitt, states that the top companies have “an intense focus on talent, and they are deliberate about hiring, coaching, developing and rewarding success. Their leadership programs are practical, relevant and aligned with business goals.” L’Oréal was recognized for its unique capacity to internally develop its own leaders, making long term commitments with unique individuals that will build the company in the future.

For the other hand, L’Oréal was recognized by the World Diversity Leadership Council for its diversity initiatives and in particular for its innovative products launched by its brands. This is the first time that L’Oréal received an international recognition for the cultural diversity of its products.

L`Oreal was one of the four companies honored for innovation in devrisity management during the World Diversity Leadership Summit, held in Prague in 2006. L`Oreal was selected by a peer jury of corporate diversity executives.They recognized its ability to offer products adapted to the needs of consumers around the world.This forum was attended by 200 senior corporate, government and non-governmental organization officitals from around the world.