OUR VALUES

PASSION

• For what cosmetics can bring to women and men: well-being, self-confidence, an openness towards others.
• For the business.

INNOVATION

• Founded by a scientist.
• Beauty: requires a higher level of performance.
• To stay one step ahead.

ENTREPRENEURIAL SPIRIT

• Synonym for autonomy
• Imporance of the individuals and their talents

OPEN-MINDEDNESS

• Listening to consumers.
• Understanding their culture
• Benefiting from their differences

QUEST FOR EXCELLENCE

• Be able to privide the best for our consumers.

RESPONSIBILITY

• First invention: "safe hair dye"
• Duty to preserve the beauty of the planet.
• Contribute to the well-eing of employees and communities.

http://www.loreal.com/group/who-we-are/our-values-and-ethical-principles.aspx